The Digital Persona

You post something honest and rewrite it three times. You check the metrics before breakfast. You catch yourself narrating your own life as if someone is watching. And the unsettling part isn't that someone is. It's that no one needs to be. You've internalized the audience.

The Digital Persona examines what happens to identity when visibility becomes a full-time condition. Drawing on Jung's original framework of the persona as a social mask, this book traces what occurs when that mask stops coming off: when your self-presentation becomes structural, your authenticity becomes another performance, and your private self goes quiet because it was never given a chance to speak.

This is not a book about social media addiction or digital detox. It's a book about the architecture of selfhood in a world that rewards continuous exposure. About the difference between choosing a role and being shaped into one. About the slow, unnamed grief of being visible everywhere and met almost nowhere.

Written for writers, creators, coaches, artists, and anyone who has built a life on being seen and started to wonder what it cost them.